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Ken Schmidt
The former director of communications for Harley-Davidson Motor Company, Ken has played an active role in one of the most celebrated turnarounds in corporate history. From 1982-1990, Schmidt was a member of the Chicago office of Bozell Public Relations. In 1985, he was asked to work with the struggling Harley-Davidson as their primary ‘spin doctor’ to help restore the company’s image and create demand for its motorcycles. In 1990, Schmidt left Bozell Public Relations to become director of Harley-Davidson’s corporate and financial communications, as well as to serve as the company’s primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business and professional media to share his insights on non-traditional communications and marketing. With these new responsibilities, his challenge was to help create demand for Harley-Davidson motorcycles by restoring the company’s image with motorcyclists and the global public. He was gradually able to restore market leadership and profitability to Harley-Davidson, and today the unique motorcycles outstrip supply worldwide. His presentation, “The Rise, Fall, and Rise of Harley-Davidson” is a fascinating story of building an entirely new corporate culture, of rekindling relationships with customers, and reaching out to new ones in completely untraditional ways.
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Gaylord Opryland Hotel & Convention Center . June 7 - 9, 2005 . Nashville, TN |
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